Role of pay per click in digital marketing strategy

What is pay-per-click management? Pay-per-click (PPC) is a simple internet advertisement tool where the advertiser display the ads in search engines like Google, yahoo and Bing. When a user clicks on it a fee will be transacted from the advertiser to the publisher. These listings appear on the top alongside above the non-paid organic search […]

Digital marketing toolkits

Digital marketing is the umbrella term for all your online marketing efforts. Promotional and marketing strategies are often brainstormed and written as the foundation of an organizations marketing plan. Using electronic media in its most effective ways lets us explore a new platform in marketing arena. Channels and methods for online marketing strategies: People want […]

Innovative, acclaim-winning marketing and advertisement campaigns

There are some advertisements that seem to set their brands so firmly in the minds of their customers, that their catchphrases and jingles have lasted long through the ages. These campaigns were created in innovative ways that enriched and bolstered their loyal consumer bases. There has always been changes in every time period and this […]